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Transparency Builds Online Casino Reputation

September 3, 2010

Players searching for an online casino to wager at are actually buying a product. The more information that they are given about the product upfront the greater are the chances of their making a purchase. Therefore it would help online casinos if they are completely transparent about their operations and provide such information that players look for in as accessible a manner as possible. The home page, sometimes called landing page, is the area most potential players examine in detail and this is where most of the important information should be located. This article discusses what kind of information leads to transparency.

The players must know who owns the online casino. They must know who they are dealing with. The reputed online casinos provide this information at the bottom of the home page or in the About Us page. Some online casinos provide this information but embed it where it would not be easily accessed. Hence the information could be in the FAQ section or in the Terms & Conditions. Some online casinos do not provide this information at all and these should be avoided at all costs.

The next item of information that is important is the name of the jurisdiction that has issued the gambling license. It is not possible for players to carry out due diligence of the online casino themselves and therefore they must know who has carried it out. The idea is to wager at online casinos that have bee licensed by a reputed jurisdictional authority. The best online casinos place an icon of the logo of the licensor on the home page and link it to a copy of the license so that potential players can check it out and ascertain its validity. If the information is not there on the home page then check out the other locations mentioned in the previous paragraph.

Traditionally online casinos function on the platform of one software provider and offer games from that software provider only. In such cases the casinos inform players upfront who that software provider is, usually by placing the software provider's icon on the home page. But now more and more online casinos are providing games from a mix of software providers. In such cases the names of software providers are not mentioned. Regular players can recognize the software providers from the games, but this is a problem that new players will have to learn to deal with.

One of the concerns of players is whether the software has been tampered to shift the odds in favor of the online casino. In order to remove this doubt online casinos get their software audited by an independent expert. Not only that, they also get the expert to examine the monthly records of the online casino and calculate the payout percentages. The reputed online casinos declare the name of the expert auditor and put its reports in the public domain. At the other extreme are online casinos that just mention that the games are independently audited but do not mention the name of the auditor nor provide the reports.

The best online casinos have a comprehensive FAQ section. Usually this section is divided into subsections of different topics. Players can get most of their queries resolved without having to contact customer support. Online casinos that do not want to be transparent pay lip service to the FAQ section by posting only a handful of questions.

Today the online casino industry is very competitive and players will be able to find trustworthy casinos to wager at. They need not wager at casinos that hide details from players.

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