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Online Casino Loyalty Rewards Programs

December 2, 2008

Much publicity is given to welcome bonuses that attract new players to online casinos. But in this intensely competitive online gaming industry it is equally important to prevent existing players from going to other online casinos. The most common way of doing this is through casino loyalty rewards programs.

Casino loyalty rewards programs offer players a certain number of comp points for every dollar (or other currency unit) wagered. Online casinos realize that winning or losing is a matter of chance and the player has no control over it. Therefore the important criteria is how much the player wagers. The comp points are then redeemed for playing money at a specified rate. For example Golden Casino gives players 1 comp point for every $10 wagered. When players accumulate 100 comp points they can redeem those for $1 of playing credit. Therefore credits obtained from comp points redemption are like bonuses. They are funds offered by the online casino to play with. The credits are subject to wagering requirements like other bonuses. Many online casinos allow the credits from comp points to be used to pay entry fee for tournaments. Some online casinos, like Playboy Casino, offer branded merchandise that can be purchased using credits from comp points.

Some online casinos classify players into different levels of a VIP Club depending on how much they have wagered in the past month. The players who wager more are placed at the higher level in the VIP Club and are given greater benefits. Some of the benefits include faster comp points accumulation, faster comp points redemption, better reload bonus structure, special freeroll tournaments, relaxed betting limits, relaxed deposit and withdrawal limits and personalized service. Because benefits increase more than proportionately as players wager more they are inclined to stay with that online casino rather than engage in casino hopping. Simply stated $1,000 wagered at one online casino would yield greater benefits that $500 wagered at two online casinos.

Most online casinos have well defined benefits in each VIP level. However they do allow for negotiated benefits in the highest level meant for high rollers. If a player falls into this category then he must not fail to take advantage of this facility and must negotiate the best terms that he can. The best way to do this is to tell the online casino manager that he is also wagering at another online casino and is getting certain benefits there. If the manager offers him greater benefits he is inclined to bring all his wagering to this online casino.

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