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Makeover of 32Red Casino

June 16, 2010

32Red is one of the most awarded and most popular online casinos. It has just re-launched its website giving it a sleeker and more glamorous look. The text is sharper, there is more extensive use of icons and images and the new layout makes navigation easier.

The objective of the makeover is to ensure that the required information reaches existing and prospective customers. The news release from 32Red online casino says, “It’s now easier to see the life-changing potential when you load the new site for the first time. The homepage jackpot ticker displays the jackpots on offer at and, bearing in mind they have already made two players in the UK casino millionaires, the £4.6 million total is bound to appeal to visitors.” This is one example of the transparency incorporated in the new site.

Bill Medling, Head of Design, said that it was a difficult decision to change a winning formula, given the success that 32Red online casino enjoys. 32Red has won the best casino award for six years running and the Casino Of The Decade award. Finally it was decided to draw on this success while making the changes, which are already showing positive results. One of the changes is the inclusion of the by-line “Second to None”. To roulette lovers this has a greater significance. On the roulette wheel the number 32 red appears just after zero.

Along with the changes to the web site 32Red online casino has launched some exciting promotions based on the Football World Cup, such as the $50,000 World Cup of Slots. This is a series of Tomb Raider tournaments running from June 1 to July 12, with a prize pool of $50,000. Just as in the World Cup, players battle through different stages to get to the final. The Qualifying Stage was completed on June 11. $10,000 in prize money was distributed and 800 players received free entry to the next round. The next round is the Group Stage, which will run from June 14 to June 20. Players who have not qualified can buy in for $10. In this way the tournament will progress through

Quarter Finals, Semi Finals and Final.  The Final will take place from July 8 to July 12. The top prize is $5,000. 32 players from the Semi Finals obtain free entry. Others can buy-in for $100.

The World Cup Leader Board offers the winner the holiday of a lifetime to the country of the team that wins the World Cup. Players have to wager on any of the more than 300 slots between June 11 and July 11 to climb the leader board. The overall winner will win a 2 week holiday worth up to £5,000. 32Red online casino is powered by software from Microgaming and is licensed in the gambling jurisdiction of Gibraltar.

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